Cookie Policy

What are cookies?

Cookies are small files a website can store in your browser. They are often used to remember preferences, keep you signed in, or measure how a site is used. This website's use of them is very limited.

What this site uses

This is a public website with no account or login, so it sets no sign-in cookies. At most, your browser may remember a simple display preference for the site.

Ad attribution (first-party). When you land here through a tagged link — one of our Google or Meta ads, or any other link that carries a campaign tag — we store the tag and the ad network's click id in a cookie named bettrus_attr for 30 days. If you then tap a store button, that tag travels with you to Google Play so we can credit the source of the install. Plain visits and ordinary social-media links do not set it, and it contains no personal data.

Meta Pixel (third-party). While we advertise on Facebook or Instagram, every page loads the Meta Pixel; we remove it when we stop. Meta's script sets its advertising cookies (such as _fbp and _fbc) on this site — so a "block third-party cookies" setting does not stop them — and sends Meta the pages you view and store-button taps, which Meta uses to measure and optimise our ads. How Meta handles that data is described in Meta's Privacy Policy. You can limit ad tracking in your Facebook and Instagram ad settings, and a content blocker stops the pixel script entirely.

Google tag (third-party). While we advertise on Google Search, every page loads Google's tag (gtag.js); we remove it when we stop. On every page load it stores the ad click id in Google's advertising cookies (such as _gcl_au) so a later download can be credited to the right ad, and it contacts Google as it does so. The only event we ask it to report is a store-button tap, which is how we tell which searches lead to a download. It is not Google Analytics and we run no remarketing from it. How Google handles that data is described in Google's Privacy Policy. You can limit ad personalisation in your Google account settings, and a content blocker stops the tag entirely.

When you use our contact form, basic protection limits how many messages can be sent in a short time to prevent abuse. This does not build a profile of you.

You are always in control of your browser. Every major browser lets you view, block, or delete cookies from its settings, and a content blocker stops both ad tags altogether. Nothing on this website depends on cookies, so clearing or blocking them will not break your experience.

Questions?

If you have any questions about this policy or how we handle data, get in touch. To learn how we handle data across the whole product, see our Privacy Policy.